The short version
The Academy currently uses cookies and similar storage only where needed for essential website operation, account authentication, security, forms and learner functionality. We do not currently use Google Analytics, Meta Pixel, advertising cookies or behavioural tracking technology.
What cookies are
Cookies are small text files placed on your computer, phone or other device when you visit a website. Similar browser technologies, such as local storage, may perform related functions. They can remember information for the duration of a visit or between visits.
Some cookies are essential because a website cannot provide a requested feature securely without them. Others may be used for analytics, personalisation or advertising and normally require consent where no legal exemption applies.
How the Academy currently uses cookies
Passion4Hair Academy uses WordPress, Elementor and Tutor LMS to provide registration, login, learner accounts, assessments, progress and certificates. These systems may place cookies or use similar storage to:
- Check whether your browser accepts cookies.
- Keep you securely signed in to your account.
- Authenticate users and protect account sessions.
- Remember essential website or account preferences.
- Protect forms and reduce fraudulent or malicious activity.
- Maintain assessment, learner-dashboard and certificate functionality.
- Detect technical faults and keep the website secure.
Cookies that are strictly necessary to provide a service you request do not normally require prior consent. We still explain their use clearly through this policy.
Essential cookie categories
| Category | Purpose | Typical duration |
|---|---|---|
| Cookie test | Checks whether your browser supports cookies so login and other functionality can operate correctly. WordPress may use a cookie such as wordpress_test_cookie. | Usually for the browser session |
| Login and authentication | Recognises a signed-in user, authenticates the account and maintains secure access. Names may include wordpress_logged_in_* or wordpress_sec_*. | Usually for the session; longer if “remember me” is selected |
| Security and forms | Protects forms, account actions and sessions against misuse, unauthorised requests and security threats. | Session-based or for a limited security period |
| User interface preferences | May remember essential dashboard or administrative display choices. WordPress may use names such as wp-settings-*. | May remain for up to one year |
| Learning functionality | Supports Tutor LMS account, enrolment, assessment, progress and certificate features where browser storage is required. | Usually session-based or for the period required by the feature |
Cookie names and durations can change when WordPress, plugins or security services are updated. The examples above describe the types currently expected rather than guaranteeing that every named cookie is present during every visit.
Services supporting the website
The Academy is hosted and operated using website infrastructure and services including WordPress, Elementor, Tutor LMS, hosting, security and email-delivery technology. These providers may process essential technical information or place strictly necessary cookies when their functionality is used.
We do not currently embed third-party advertising networks or use Google Analytics, Meta Pixel or equivalent behavioural tracking services. Following a link to another website means that website’s own cookie policy will apply.
Managing cookies in your browser
You can inspect, block or delete cookies using your browser settings. The exact controls depend on the browser and device you use. Look for settings labelled Privacy, Security, Cookies or Site Data.
If you block essential cookies, parts of the Academy may stop working correctly. In particular, you may be unable to:
- Register or remain signed in.
- Access your learner dashboard.
- Complete assessments or save progress reliably.
- Download or verify certificates.
- Submit protected forms.
You can usually delete cookies after finishing a session, although doing so may sign you out and reset saved browser preferences.
If our cookie use changes
We may introduce new functionality in the future, including measurement or marketing tools. Before enabling any non-essential technology, we will assess whether consent is required and introduce an appropriate consent mechanism where necessary.
We will also update this policy to explain the technology, provider, purpose and expected duration. Non-essential cookies requiring consent will not be activated before the user has made an appropriate choice.
Contact and further information
For more information about how we handle personal data, please read our Privacy Policy. Questions about cookies or browser storage can be sent to us using the details below.
Passion4Hair Limited
Email: info@passion4hair.com
Support: p4hacademy.com/contact/
Company number: 06887920
Registered office: C/O Hodson Lewis, First Floor, Abbotsgate House, Hollow Road, Bury St Edmunds, Suffolk, England, IP32 7FA